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SHOP 'n SAVEĀ® PUTS MEAL PLANNING AND SAVINGS IN THE PALM OF CONSUMERS' HANDS

New iPhone application and QR code program help shoppers

Contact:
Dan Ayer
GatesmanMarmion+Dave, Inc.
412-381-5400 x120
dayer@gatesmanmarmiondave.com

PITTSBURGH – May 17, 2011 – SHOP ‘n SAVE®, the independently owned and operated grocery chain with more than 70 stores in Western Pa., eastern Ohio and West Virginia, announced today the availability of two new mobile programs for shoppers.  An iPhone application from SHOP ‘n SAVE allows customers to select and load coupons directly onto their SHOP 'n SAVE Perks Card and a QR code program that offers consumers recipes, tips and other deals.

SHOP ‘n SAVE partnered with YOU Technology Retail Services to create its free to download iPhone application. Available on iPhone, iTouch and iPad, the application allows users to browse and select numerous coupons available on both the SHOP ‘n SAVE website and within the application, then load the coupons directly to their Perks Card.

Click here to view a video demonstrating how to use the application: http://www.youtube.com/watch?v=ideCncsprCA.

A QR code, or quick-response code, program will now be featured in the weekly circular, in-store, online and through a variety of other marketing channels. The QR codes are barcode-like boxes that when scanned by smart phones directs users to different value-added content like recipes, cooking tips and deals from SHOP ‘n SAVE. This summer users will be able to find grilling recipes, tips and special promotions all through their smart phones.

“At SHOP ‘n SAVE we are committed to providing our customers with new and convenient ways to save and build meals for their families,” said Bill Lipsky, area sales director, SUPERVALU. “Our new iPhone application and QR code program one of the first in the region, and a new way that SHOP ‘n SAVE is helping to make feeding a family a little easier.”

To download the iPhone application visit the Apple iTunes Store: http://itunes.apple.com/us/app/shop-n-save-digital-coupons/id433960239?mt=8.

About SHOP ‘n SAVE:
There are more than 70 independently owned and operated SHOP ‘n SAVE stores in Western Pennsylvania, eastern Ohio, and West Virginia. SHOP ‘n SAVE offers customers everyday low prices on name brand and private label products. For more information, visit the demonstration video.