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SHOP 'N SAVEĀ® BRINGS AISLE50 AND GROUP BUYING GROCERY POWER TO REGION

Local grocery partnership launches first-of-its kind program in Pittsburgh

Contact:
Dan Ayer
GatesmanMarmion+Dave, Inc.
412.381.5400 x 120
dayer@gatesmanmarmiondave.com

PITTSBURGH, Pa. – March 8, 2012 SHOP ‘n SAVE®, the independently owned and operated grocery chain with more than 70 stores in Western Pa., Ohio and West Virginia, announced today a partnership with grocery group buying deal site Aisle50. The partnership will bring customers incredible savings on brand name products at SHOP 'n SAVE locations throughout the region.

Aisle50 works on a similar platform to daily deal sites like Groupon and LivingSocial, but focuses entirely on the grocery industry to ensure that users receive extraordinary savings on products they use every day. SHOP 'n SAVE and Pittsburgh represent the second market for Aisle50, which launched last year in the Raleigh-Durham area of North Carolina.

"Partnering with Aisle50 allows SHOP 'n SAVE to provide its most loyal customers with a brand new way to save on products they use every day," said Pete Bazanos, E-Marketing Manager, SUPERVALU, which supplies the independently owned and operated SHOP 'n SAVE stores. "Group buying and daily deal sites are becoming a bigger part of consumers' daily lives, and we are thrilled to find a partner who works to find deals that help our shoppers save money on what they purchase the most."

Aisle50 users receive an email notifying them of a deal on a grocery item at a savings of between 30 to 60 percent off and can purchase the deal online. The deal is loaded directly to their SHOP 'n SAVE Perks Card. To redeem the deal, members visit their local SHOP 'n SAVE.

"Pittsburghers are a group of tech savvy people with a great passion for saving money and finding a great deal," said Christopher Steiner, Co-Founder, Aisle50. "We could not be more excited to launch our program in such a vibrant community and with a great partner like SHOP 'n SAVE."

Additional information about Aisle50 can be found at www.aisle50.com.

About SHOP ‘n SAVE:
There are more than 70 independently owned and operated SHOP ‘N SAVE® stores in western Pennsylvania, eastern Ohio, and West Virginia. SHOP ‘N SAVE offers customers everyday low prices on name brand and private label products. For more information, visit www.shopnsavefood.com.

About Aisle50:
Aisle50 was formed in 2011 by a secret cabal of grocery shoppers tired of 10-cent coupons, 30-page newspaper fliers and hard-to-use coupon websites. The goal: bring to the people one exceedingly excellent grocery deal every day. These deals should only be sourced, the group agreed, from the most illustrious food companies on the planet.